Over the past 19+ years, I’ve led cross-functional teams to develop market-leading products, scalable platforms, and cohesive brand ecosystems that drive measurable growth. My work spans product strategy, UX/UI, SaaS innovation, and brand development, with a consistent focus on turning customer insight into business impact.
I’m particularly strong in environments where product and brand need to work as one system—not separate functions.
Led initiatives representing $8M+ in modeled annual value creation across new products, category expansion, and platform innovation
Built and scaled product systems and digital platforms generating $1M+ in near-term impact and $12M+ in long-term opportunity
Launched new product categories and go-to-market strategies driving $1M+ in first-year revenue
Contributed to $40M+ in revenue through integrated product, brand, and marketing leadership
Created new revenue streams through subscription models, eCommerce platforms, and digital services
Product thinking (what to build and why)
Design and experience (how it works and feels)
Brand strategy (how it connects and differentiates)
Business strategy (how it drives growth)
I’ve worked across B2B and B2C, from early-stage concepts to scaled organizations, and I’m most energized by building new categories, transforming legacy products, and creating experiences that resonate in the market.
Product Strategy & Roadmapping
Brand Strategy & Positioning
Customer Experience & Journey Design
Innovation & New Product Development
Go-to-Market Strategy
Cross-Functional Leadership (Product, Design, Marketing)
Owned product strategy, roadmap, and innovation across the business—aligning product development, brand positioning, and customer experience with revenue growth and market expansion.
Built and scaled a cloud-based product development and initiative platform, driving $1M+ in first-year revenue impact while improving visibility and execution across teams
Established a rapid development model for bespoke products, unlocking $5M+ in new revenue through faster, higher-margin launches
Led expansion into a new vanity category, defining product strategy, positioning, and go-to-market across hospitality and residential markets ($1.3M+ projected first-year revenue)
Directed product strategy and customer research for a digital service platform with $12M+ annual revenue potential
Designed a relational product data system, improving accuracy, reducing manual workflows, and increasing operational efficiency
Improved bid win rates and reduced client approval timelines by enhancing the customer selection and specification experience
Led brand, product, and marketing strategy across a global portfolio—driving growth through integrated product design, brand systems, and digital initiatives.
Contributed to $40M+ in revenue by aligning product innovation, packaging, and brand strategy
Launched a subscription-based service model, generating $1.25M+ annually while improving customer experience and reducing support costs
Generated $550K+ in 3 days through a full brand transformation and trade show launch
Built an eCommerce and digital content platform creating $400K+ in annual revenue potential
Implemented marketing analytics frameworks to improve ROI and eliminate underperforming initiatives
Led cross-functional efforts across product, packaging, digital, and customer education
Led product, brand, and experience strategy for clients ranging from startups to Fortune 100 companies, such as: ESPN, Fluke Networks, Intellian, Luly Yang Couture, Microsoft, The Planet, T-Mobile, Varolii, Xbox, Xfinity Arena, UW Medicine, and YMCA.
Directed cross-functional teams across product design, UX/UI, SaaS platforms, and brand systems
Led digital transformation and eCommerce initiatives, including a launch that drove 300% growth in one month
Developed strategic frameworks connecting customer insight to product and go-to-market execution
Key contributor in the design, development, and launch of several SaaS-based software products over multiple Agile development cycles.
Mentored creative teams, with multiple team members advancing into leadership roles at Boeing, Disney, ESPN, Microsoft, REI, Starbucks, and T-Mobile
Contributed to an Emmy Award-winning ESPN interactive experience
One of only twelve applicants accepted into the prestigious WWU Industrial Design program the first year applying. Frequently named to WWU Dean's List throughout education. Active in IDSA and intramural sports.
Graduated 3rd in a class of 445 graduates. Member of the National Honor Society, a leader in student government, and a recipient of the Scholar-Athlete Award (football and soccer). Selected to serve on the Nordstrom Fashion Advisory Board.
Successfully completed an 8-month intensive training program designed to develop leadership qualities by acquiring an understanding of the critical issues affecting our region, plus the leadership and stewardship capabilities necessary to affect positive change and strengthen the local community.
Volunteer work:
Online Marketing Consultant, Washington Rush Soccer Club
Digital Design & Online Marketing Consultant, Home 4 Home
Branding & Design Consultant, The Garfield Community Project
Branding, Design & Marketing Consultant, Pilchuck Soccer Alliance
Head Coach, Pilchuck Soccer Alliance FORCE Select Program
Assistant Coach, Fuerza Futebol Clube
Head Coach, Lake Stevens Soccer Club
Designer—creatively inspired by architecture, furniture design, and things that move (cars, boats, and planes).
Master builder—the kid in him still likes building things with Lego.
Technophile—fascinated by Arduino, 3D printing, augmented reality, the Internet of things and the seemingly endless possibilities for interaction between hardware and software. Also, admittedly has a bit of a crush on Alexa and Siri.
Movie buff—owns every Bond, Bourne, and Mission Impossible movie there is.
Sports fanatic—particularly soccer and football, and very competitive.
Premier youth soccer coach—nationally licensed by the U.S. Soccer Federation (USSF).
Avid snowboarder—and AASI-certified snowboard instructor.
“Simplicity is the ultimate sophistication.”